Search Engine Marketing Course

Learn strategies such as pay-per-click advertising and search engine optimization techniques to drive targeted website traffic.

SEM Course Overview

  • Search Engine Marketing (SEM) deals with the Return on Investment of digital marketing. Pay-per-click (PPC) is one of the powerful advertising models that directly results in Sales and lead generation.
  • Digital marketing aspirants must know why every company needs a PPC Expert for their marketing and sales department.
  • Pay-per-click or Google AdWords drives sales and leads, increases website visits, influences consideration, builds awareness, and promotes to the potential audience. That is why every organization hires PPC Experts, Google Adword Specialists, Analysts, Managers, etc.
  • Google Adword training includes how to create different types of Ad campaigns effectively. Also, learn about Google Networks, Campaign Setup, Bid Strategy, Ad extensions, Ad Groups, Introduction to Keywords and ad Text, Landing page, Remarketing Campaigns, and Video Ads/YouTube ads.
  • In addition, get familiar with Bing Ads Features, Facebook Ads, Google Analytics, and Google Tag Manager.
  • We provide the best PPC Training in Chennai with one-on-one training sessions by digital marketing experts. Get Certification and placement in top companies.

Prerequisites of PPC Course

Any degree / Diploma / Graduate / Post Graduates / Entrepreneurs

Students / Freshers / Working Professionals 

Engineering / Arts & Science candidates

No experience is required.

Candidates interested in digital marketing

Candidates with basic computer knowledge

Benefits of SEM Training in Chennai

  • Learning SEM in digital marketing opens up numerous job opportunities as businesses increasingly rely on paid advertising to boost their online visibility and drive conversions.
  • SEM campaigns can deliver immediate results by placing ads on search engines, allowing businesses to quickly generate leads, increase website traffic, and achieve measurable outcomes.
  • SEM enables specific targeting based on keywords, demographics, location, and user behavior, ensuring that ads reach the right audience, increasing the possibility of conversion, and maximizing return on investment (ROI).

We offer

After completing SEM training successfully, one can:

  • Maximize traffic and conversions with SEM campaigns
  • Choose effective keywords for relevant ad placement
  • Create compelling ad copy to increase clicks and conversions
  • Manage ad bids to achieve desired results within budget
  • Align landing pages with ad content for better user engagement
  • Allocate budgets wisely across campaigns and platforms for optimal ROI
  • Analyze competitor SEM strategies to identify strengths and weaknesses
  • Re-engage previous website visitors with remarketing campaigns
  • Improve ad quality scores by enhancing relevance and click-through rates
  • Implement conversion tracking to measure campaign effectiveness
  • Schedule ads for optimal display times to target active audiences
  • Reach specific markets effectively with location targeting
  • Manage ad budgets by controlling daily or monthly spending based on performance.



An SEO marketing course teaches improving organic search rankings, while a Google Ads course focuses on paid advertising strategies on the Google platform, including PPC (Pay-Per-Click) techniques.

PPC (Pay-Per-Click) in digital marketing is a strategy where advertisers pay a fee each time their ad gets clicks. Google Ads, aka Google AdWords, is a popular platform for running PPC campaigns.

In a Google AdWords course, you’ll learn how to create and optimize paid advertising campaigns on Google’s platform, including keyword targeting, ad creation, and budget management.

Google Ads training typically covers the use of Google’s advertising platform. In contrast, a Google SEM (Search Engine Marketing) course may encompass a broader range of paid advertising methods beyond Google Ads.

Yes. There are some specialized courses and certifications that help you become a Google Ads specialist or a PPC specialist. These courses provide in-depth knowledge and skills for managing effective paid advertising campaigns.

Advanced Search Engine Marketing Training

Gain the skills to drive targeted traffic and boost conversions.

Vikapri Training is a trusted IT Training Institute providing the best Software Training for Students, Graduates, Freshers, and Corporates since 1998.

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